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Working systems, thoughtful brands, and the operations behind them. Find the work that matters to you.
71 projectsExplore. Inspect. Try it.
FEATURED / BROWSABLE DEMO
Step inside a Company Brain.
Sample company. Working files. A separate space to explore.
Supporting a healthcare foundation online
A website I contributed to building for Morton Plant Mease Health Care Foundation.
Contributed to the website build
Contributing to Checkpoint Technologies’ website
A website I contributed to building for Checkpoint Technologies.
Contributed to the website build
The Company Brain
A company knowledge system built for the people who use it every day. Rules, routing, reusable skills, and a clear source of truth.
100+ daily users
A brand system AI can actually follow
One connected design language, from voice and visual standards to reusable collateral. Built to make consistency repeatable.
20 collateral treatments
Let the pricing model make its case
Change a menu price and see the modeled effect on demand and revenue. A human still makes the final call.
Try the working model
Bring the marketing capability in-house
A company brain, brand system, and operating workflows that let the client take ownership of the work.
$1,000+ monthly agency costs eliminated
Build the system around the business
A company brain and comedy venue directory, built around the realities of booking and operating an international business.
137 venues · 33 countries
Governance that travels with the work
A public view of the architecture and operating discipline. Client identity and internal material remain confidential.
Anonymized architecture
Useful tools, without the subscription
A collection of free tools for the everyday jobs of building, checking, and working with a brand.
22 free tools
Make industrial work easy to understand
A web presence that turns fabrication capabilities and finished work into a clear route to an inquiry.
Website design & build
A stage for a global comedy network
A focused website for a comedy business, supported by the same brand and knowledge system as its operations.
Brand to working website
Give the client the tools to build their own
A website foundation and a complete LLM-powered Company Brain, set up so the client can build and manage their own website.
Client enablement · Website & Company Brain
One system. A whole partner network.
A coordinated family of partner sites, with shared structure and room for each partner’s identity.
14 partner microsites
Build a revenue channel from the ground up
A B2B catering program supported by sales processes, account development, and the systems needed to keep it running.
$3.5M in new B2B catering revenue
A CRM the team knows how to use
HubSpot implementation from migration and integrations to pipelines, workflows, operating procedures, and hands-on training.
20+ employees personally trained
Build the marketing function, then scale it
A centralized marketing function and a coordinated rebrand across a manufacturing network, alongside the development of its AI function.
16+ labs under one brand system
The portfolio is part of the portfolio
A look inside the original static site: how content, brand standards, and checks become a repeatable publishing system.
Source excerpts & build checks
Marketing strategy through disruption
A longer-form marketing strategy paper, available to read and download from the resource library.
Full paper available
Four brand systems, before the Brand OS
Four organisations, four written identities people could apply without a designer in the room.
Four brand guides, four organisations
Philanthropy communications
Reports donors actually read, for a hospital foundation.
A record $16M fundraising year, a 25% lift in donor engagement, $1M+ raised at events
B2B demand generation for a software testing firm
Technically credible marketing for engineers who distrust marketing.
25% better lead conversion, 30% more qualified leads
Welcome flyers
A two-page welcome kit for every new account, co-branded in minutes.
co-branded welcome kits for 11 partner accounts
One-pagers, trifolds & catalogs
From a single product record to a one-pager, a trifold, and a full catalog.
a 19-page product catalog rebuilt from an outdated PDF
Onboarding guides
A "what we need from you" guide that customers actually follow.
27 guide files from one partner-neutral master
Quick-start directions
Six pages that get a new user through the portal on day one.
a seven-page quick-start chassis reused across products
Turnaround-time sheets
Service levels, cutoffs, and holidays on one sheet that never contradicts itself.
the same check once stopped a sheet that promised 13 days in one place and 5 in another
Price sheets
A partner price sheet generated from a spreadsheet, not typed into a layout.
partner price sheets rebuilt from a single spreadsheet source with a strict match-the-source rule
Social kits & platform graphics
One campaign line, six platform-sized frames, captions included.
eight or more platform formats generated from one campaign brief
Launch communications pack
Everything a launch needs to say, in one file, in one voice.
Built for a real launch that stays confidential until it ships
Email templates, sequences & webinar kits
A HubSpot-ready template, a five-email sequence, and a webinar in one folder.
webinar kits with registration page
Letterhead & signature generators
Two small browser tools so the team never rebuilds a letterhead or a signature by hand.
browser-based letterhead and signature generators the team opens from the shared drive
Order & intake forms
Landscape order forms and service intake forms that print right the first time.
landscape order forms for 10 partner accounts
Direct mail
A postcard and a letter, mail-merged, QR-tracked, and print-specified.
a two-touch tracked campaign
The guardians
Three checkers that read what was written and say exactly which rule it broke.
a brand guardian and a house-style scanner run across both company systems, and a price proofer checks an 823-row catalogue
Adapt, don’t design
The rule that keeps AI output on brand: start from an approved template, fill the slots, escalate the rest.
the anatomy plus swap-mark pattern is the standard skill shape in both company systems
Find anything in seconds
One reorganization and a generated index, so people and agents both stop guessing which file is current.
logo kits and URL reference indexes in both company systems, so the assistant cites the published link instead of inventing a path
Decks that come out on brand
Thirty layouts, light and dark, native charts, and a render check that looks at every slide.
30 layouts in light and dark against a 60-slide master, with 12 decks approved in one company system
The executive summary
Two pages an operator can read in four minutes, with the decisions pulled to the front.
7 executive summaries generated from the same skill in one company system
One source, a web page and a PDF
The HTML twin and the render check that refuses to publish a document that does not fit its page.
1,157 HTML twins in one company system, all generated rather than maintained by hand
A messy export becomes a workbook
Ingest the export nobody wants to clean, and hand back a workbook with the rejects listed.
workbook ingestion in both company systems, including one workbook of 44 program tabs distilled into a fact table
Web pages, assembled not designed
A shippable page in minutes, from approved sections, with the accessibility numbers measured.
partner microsites and landing pages built from one section library, with the same checks that gate the documents
A human decision outranks the data
When a person overrules a source, the system remembers who, why, and until when.
a decision record file governs the fields where a person has overruled the data in one company system
Pictures of prices became verifiable text
Parse, join to the authority, render, then verify every figure independently.
a rebuild of 1,107 rows produced 223 corrections, and every one verified clean
The sales desk
Three agents that each produce one document, and each stop when a fact is missing.
Staged in both company systems with their gates defined. These are run by a person, not left running on their own
One brief, a whole campaign kit
Flyer, terms, email, social, landing section, and checklist, all generated from the same brief.
campaign kits for promotions, first-order offers, and rebates in both company systems
The launch operating system
A tracker with gates, a day-one playbook, a media plan, and the retention engine that runs afterwards.
a 191-item launch tracker with a day-one playbook, a media plan, and a retention engine, built for a launch that stays confidential until it ships
Audience, tone, and channel
Pick who you are writing to, in what tone, on what channel, and see the rules that decide the words.
an audience, tone, and channel rule matrix in both company systems
The publish gate
The site republishes itself every half hour, and a broken link stops the publish.
a self-publishing pipeline that runs on a half-hour cycle, diffs the manifest, regenerates what changed, and aborts on a link audit failure
What has gone stale
A board that says what is overdue, who owns it, and which generated file no longer matches its source.
freshness telemetry, batch boards, and a twin drift checker across both company systems
Dashboards an operator opens
Revenue, executive and pipeline views computed in the browser from one data file.
revenue and executive dashboards, plus a predictive sales dashboard built at a prior role
One place everyone works
A shared spine, a five-stage work zone per person, and an approval route with a record.
a canonical shared store with per-person work zones and an approval step, in both company systems
Packaged so it survives you
Skills, agents and guides bundled so a team can install them without a walkthrough call.
plugin guides and organisation-wide skill install packages in one company system
The record decides what you may say
A customer record is context, not decoration, and it can veto a message.
a CRM used as context for generated messages, plus a partner dashboard stopped at its feasibility gate before any code was written
Images at volume, honestly
Scripts that generate and index thousands of assets, and a rule against inventing one.
141 image and graphic generation scripts, and a library reduced from 5,959 paths to 1,172 unique assets with a CSV index
The spine that holds it together
A constitution, a routing table, a question register, a decisions log, and a changelog that records its own corrections.
a constitution, routing table, question register, decisions log with supersession tracking, and changelogs of 126 and roughly 100 entries across the two company systems
It reads a card, not the file
Two hundred and forty small cards stand in front of the documents, so a request costs a few hundred words.
a card layer of 241 cards, including 144 partner guides, so the assistant reads a card instead of a 200 kilobyte file
The finding nobody wanted
Twenty-one verifiers read every draft with fresh context. One caught a promise that existed nowhere.
21 fresh-context verifiers over 7 drafts, which caught an invented service-level promise that had already passed a human review
What we do not know
Competitor dossiers with a confidence on every claim, and a gaps file the system will not guess around.
competitive dossiers, domain research, and known-gaps and roadmap files in both company systems
The front door
A vague request gets scored, then asked two or three questions that actually change the answer.
a prompt enhancer front door that scores an incoming request and asks two or three multiple-choice questions from a register
Who may see it, who may run it
A confidentiality ladder, roles that resolve to an answer, and the commands only an operator may run.
a confidentiality ladder with rules for personal and regulated information, role-based access, staged agents, and operator-only commands
The first real task
Ten minutes to read, fifteen to set up, and a concierge that hands you your first job.
a ten-minute onboarding document, a fifteen-minute teammate setup, an onboarding concierge prompt, and a team handbook
The assistant that will not guess
A small chatbot whose whole value is what it refuses to answer.
a starter chatbot a team runs with their own key, which refuses to invent prices or turnaround times
Find the sentence it came from
A meeting becomes decisions, actions and questions, each traceable back to the exact turns.
a scribe that distils meetings into a fixed schema with decisions extracted, in both company systems
Ask the brain, with citations
Ask a question, get an answer assembled from the files, with a link to every source.
Live on this page
Eval scorecards for skills
Every collateral skill on this site is scored by a harness, and the results are published.
Live on this page
Engagement ROI calculator
Put in your own numbers and see when the work pays for itself.
Live on this page
Public assistant on approved facts
An assistant that can only say what a person has approved, and refuses the rest.
Live on this page
Document ingestion with provenance
Turn a stack of documents into facts, each one carrying where it came from.
Sample run
Chat interfaces and scheduled routines
Where the system would meet the team, and what it would do while nobody is watching.
Design only
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