CAPABILITY 12 / 30

One brief, a whole campaign kit

Flyer, terms, email, social, landing section, and checklist, all generated from the same brief.

IN PRODUCTION

This runs in client systems today. The sample below was regenerated for a fictional company.

The failure mode in campaigns is not ugly work, it is a flyer that says one date and an email that says another. Generating every piece from one brief makes that impossible, and a consistency check proves it by reading the finished pieces back.

TRY IT / RUNS IN YOUR BROWSER

Use it here.

The mechanism is the production one. The company, the catalogue, and every figure are fictional.

Loading the campaign kit.

THE OUTPUT / GENERATED FOR APEX INSTRUMENTS

What comes out.

JSON

The campaign brief, as dataData · The only place any of these figures is typed: offer, terms, exclusions, dates, audiences, channels, tracking scheme, approval owners, and the claims that may and may not be made.Open the file ↗

MJS

The kit generatorData · Reads the brief and writes all six pieces. Nothing in the kit is authored twice, which is what makes the consistency check meaningful rather than decorative.Open the file ↗

MJS

The consistency check, as codeData · Reads each generated piece as rendered text and writes data/consistency.json. Exits non-zero on a missing fact, a forbidden claim, a wrong tracking code, or a figure the brief never authorised.Open the file ↗

JSON

Consistency report, measuredData · The output of check-kit.mjs, including every occurrence of every fact with the text around it. Written by the run, not by hand.Open the file ↗

**Counter flyer**Print · 1 page · The counter-top offer flyer. Credit figure, the price arithmetic, how the trade works, and what qualifies.Open ↗PDF

**Offer terms and exclusions**Print · 1 page · Twelve terms and five exclusions in plain language, plus who may vary them.Open ↗PDF

**Promotional email**Screen · 1 page · 600px table email, inline styles, merge tokens, and the channel code in the link and the footer.Open ↗

**Social frame**Screen · 1 page · One 1080 by 1080 frame carrying the same offer line, both dates, the disclaimer, and its own channel code.Open ↗

**Landing page section**Screen · 1 page · The campaign section shown where it sits on the Meridian Pro page, with the page furniture above and the next section below.Open ↗

**Launch checklist**Print · 1 page · Twenty six tasks in four groups with owners, dates, and the four rows that gate the campaign.Open ↗PDF

THE MECHANISM / SHOW THE SHAPE, NOT THE SOURCE

How it works.

What a skill is

01Write the brief
Offer, dates, audiences, channels, and the claims that may not be made.
02Generate the kit
Every piece is built from that one record.
03Check across pieces
A checker reads the finished files and compares the offer, the dates, the codes, and the figures.
04Proof the print
Print pieces are proofed as rendered pages, because a screen effect can print as a smear.
05Ship together
The kit goes out as one thing, with a checklist naming the owner of each step.

WHAT IT READS

The campaign brief as data
The offer terms and the claims that are forbidden
The tracking code scheme
The approved templates for each channel

WHAT IT CHECKS BEFORE IT SHIPS

Every piece carries the same offer and dates
No piece makes a claim the brief forbids
The tracking code is identical everywhere it appears
Print pieces are checked as printed, not as designed

In production: campaign kits for promotions, first-order offers, and rebates in both company systems.

The mechanism runs inside client systems. Everything on this page was regenerated for Apex Instruments, a company that does not exist. Client names, source files, and internal wording stay private.

What it produces What is being built next