A brand system AI can actually follow
One connected design language, from voice and visual standards to reusable collateral. Built to make consistency repeatable.
20 collateral treatments
THE PORTFOLIO
Branding
Brand identity connected to the templates and standards people actually use.
12 projectsExplore. Inspect. Try it.
Make industrial work easy to understand
A web presence that turns fabrication capabilities and finished work into a clear route to an inquiry.
Website design & build
A stage for a global comedy network
A focused website for a comedy business, supported by the same brand and knowledge system as its operations.
Brand to working website
Turn a complicated service into a clear story
Brand, messaging, and a website that give homeowners a clear explanation of the service and the next step.
Brand & website
Build the marketing function, then scale it
A centralized marketing function and a coordinated rebrand across a manufacturing network, alongside the development of its AI function.
16+ labs under one brand system
Four brand systems, before the Brand OS
Four organisations, four written identities people could apply without a designer in the room.
Four brand guides, four organisations
The guardians
Three checkers that read what was written and say exactly which rule it broke.
a brand guardian and a house-style scanner run across both company systems, and a price proofer checks an 823-row catalogue
Adapt, don’t design
The rule that keeps AI output on brand: start from an approved template, fill the slots, escalate the rest.
the anatomy plus swap-mark pattern is the standard skill shape in both company systems
Find anything in seconds
One reorganization and a generated index, so people and agents both stop guessing which file is current.
logo kits and URL reference indexes in both company systems, so the assistant cites the published link instead of inventing a path
Decks that come out on brand
Thirty layouts, light and dark, native charts, and a render check that looks at every slide.
30 layouts in light and dark against a 60-slide master, with 12 decks approved in one company system
Audience, tone, and channel
Pick who you are writing to, in what tone, on what channel, and see the rules that decide the words.
an audience, tone, and channel rule matrix in both company systems
Images at volume, honestly
Scripts that generate and index thousands of assets, and a rule against inventing one.
141 image and graphic generation scripts, and a library reduced from 5,959 paths to 1,172 unique assets with a CSV index
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