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ProFreshional · Mile High Chicken · Leixir Dental Group · Morton Plant Mease Health Care Foundation

Four brand systems, before the Brand OS

Four organisations, four identities, each needing a system a team could apply consistently long after the designer had moved on.

Four brand systems, before the Brand OS, the lead document

MY ROLE & CONTRIBUTION

What I built.

I led the visual identity for each: ProFreshional, a local store marketing company; Mile High Chicken, a restaurant brand rooted in Colorado and Utah mountain culture; the Leixir Dental Group rebrand with its mosaic mark; and the Morton Plant Mease Health Care Foundation brand kit. Each shipped as a written guide covering the logo, the palette, the type, and the rules for applying them. That is the same discipline the Brand OS on this site later turned into checks a system can enforce.

Four brand guides, four organisations

All four guides are published here as delivered. They are the pre-AI ancestors of the Brand OS work in this portfolio.

THE GUIDES / AS DELIVERED

Four guides, four systems.

Logo use, palette, type, and the rules for applying them, one document per organisation.

ProFreshional Style Guide, first page
ProFreshional Style GuidePDF · 16 pages · 11.9 MBDownload ↗
Mile High Chicken Style Guide V2, first page
Mile High Chicken Style Guide V2PDF · 17 pages · 10.2 MBDownload ↗
Leixir Visual Style Guide, first page
Leixir Visual Style GuidePDF · 22 pages · 1.2 MBDownload ↗
MPMHCF Branding Kit, first page
MPMHCF Branding KitPDF · 1 page · 439 KBDownload ↗