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Tools

Explore the projects, inspect the details, and see the work in context.

22 projectsExplore. Inspect. Try it.
FreeBrandTools project preview

FreeBrandToolsLive productLive

Useful tools, without the subscription

A collection of free tools for the everyday jobs of building, checking, and working with a brand.

Live websiteBrand systems
22 free tools
A CRM the team knows how to use, data tile

L.O.V.E. Restaurant GroupImplementation brief

A CRM the team knows how to use

HubSpot implementation from migration and integrations to pipelines, workflows, operating procedures, and hands-on training.

CRMWorkflowsDownloads
20+ employees personally trained
DJ Von Frank project preview

DJ Von FrankBuild walkthrough

The portfolio is part of the portfolio

A look inside the original static site: how content, brand standards, and checks become a repeatable publishing system.

Web designGovernance
Source excerpts & build checks
Quick-start directions, generated sample

Apex Instruments (fictional)Collateral system

Quick-start directions

Six pages that get a new user through the portal on day one.

PrintDocumentationTrainingDownloads
a seven-page quick-start chassis reused across products
Email templates, sequences & webinar kits, generated sample

Apex Instruments (fictional)Collateral system

Email templates, sequences & webinar kits

A HubSpot-ready template, a five-email sequence, and a webinar in one folder.

EmailHubSpotWebinarsDownloads
webinar kits with registration page
Letterhead & signature generators, generated sample

Apex Instruments (fictional)Collateral system

Letterhead & signature generators

Two small browser tools so the team never rebuilds a letterhead or a signature by hand.

Browser toolBrand systemsTemplatesDownloads
browser-based letterhead and signature generators the team opens from the shared drive
Order & intake forms, generated sample

Apex Instruments (fictional)Collateral system

Order & intake forms

Landscape order forms and service intake forms that print right the first time.

PrintFormsOperationsDownloads
landscape order forms for 10 partner accounts
Find anything in seconds, generated sample

Apex Instruments (fictional)Capability

Find anything in seconds

One reorganization and a generated index, so people and agents both stop guessing which file is current.

Asset managementBrand systemsSearch
logo kits and URL reference indexes in both company systems, so the assistant cites the published link instead of inventing a path
One source, a web page and a PDF, generated sample

Apex Instruments (fictional)Capability

One source, a web page and a PDF

The HTML twin and the render check that refuses to publish a document that does not fit its page.

PublishingPDFQuality gates
1,157 HTML twins in one company system, all generated rather than maintained by hand
A messy export becomes a workbook, generated sample

Apex Instruments (fictional)Capability

A messy export becomes a workbook

Ingest the export nobody wants to clean, and hand back a workbook with the rejects listed.

DataExcelOperations
workbook ingestion in both company systems, including one workbook of 44 program tabs distilled into a fact table
Web pages, assembled not designed, generated sample

Apex Instruments (fictional)Capability

Web pages, assembled not designed

A shippable page in minutes, from approved sections, with the accessibility numbers measured.

Web designAccessibilityTemplates
partner microsites and landing pages built from one section library, with the same checks that gate the documents
Pictures of prices became verifiable text, generated sample

Apex Instruments (fictional)Capability

Pictures of prices became verifiable text

Parse, join to the authority, render, then verify every figure independently.

PricingDataQuality gates
a rebuild of 1,107 rows produced 223 corrections, and every one verified clean
The publish gate, generated sample

Apex Instruments (fictional)Capability

The publish gate

The site republishes itself every half hour, and a broken link stops the publish.

PublishingQuality gatesAutomation
a self-publishing pipeline that runs on a half-hour cycle, diffs the manifest, regenerates what changed, and aborts on a link audit failure
What has gone stale, generated sample

Apex Instruments (fictional)Capability

What has gone stale

A board that says what is overdue, who owns it, and which generated file no longer matches its source.

GovernanceTelemetryKnowledge
freshness telemetry, batch boards, and a twin drift checker across both company systems
One place everyone works, generated sample

Apex Instruments (fictional)Capability

One place everyone works

A shared spine, a five-stage work zone per person, and an approval route with a record.

OperationsWorkflowsAdoption
a canonical shared store with per-person work zones and an approval step, in both company systems
Packaged so it survives you, generated sample

Apex Instruments (fictional)Capability

Packaged so it survives you

Skills, agents and guides bundled so a team can install them without a walkthrough call.

AdoptionDocumentationTemplates
plugin guides and organisation-wide skill install packages in one company system
Images at volume, honestly, generated sample

Apex Instruments (fictional)Capability

Images at volume, honestly

Scripts that generate and index thousands of assets, and a rule against inventing one.

AssetsAutomationBrand systems
141 image and graphic generation scripts, and a library reduced from 5,959 paths to 1,172 unique assets with a CSV index
It reads a card, not the file, generated sample

Apex Instruments (fictional)Capability

It reads a card, not the file

Two hundred and forty small cards stand in front of the documents, so a request costs a few hundred words.

KnowledgeContextPerformance
a card layer of 241 cards, including 144 partner guides, so the assistant reads a card instead of a 200 kilobyte file
The front door, generated sample

Apex Instruments (fictional)Capability

The front door

A vague request gets scored, then asked two or three questions that actually change the answer.

AgentsIntakeQuality gates
a prompt enhancer front door that scores an incoming request and asks two or three multiple-choice questions from a register
The first real task, generated sample

Apex Instruments (fictional)Capability

The first real task

Ten minutes to read, fifteen to set up, and a concierge that hands you your first job.

AdoptionDocumentationTraining
a ten-minute onboarding document, a fifteen-minute teammate setup, an onboarding concierge prompt, and a team handbook
The assistant that will not guess, generated sample

Apex Instruments (fictional)Capability

The assistant that will not guess

A small chatbot whose whole value is what it refuses to answer.

GuardrailsSupportAdoption
a starter chatbot a team runs with their own key, which refuses to invent prices or turnaround times