Seven years, four industries, one throughline.

Director of Marketing & AI Implementation

Spectrum Killian

Mar 2025 to present

A dental contract manufacturer running 16+ labs across multiple brands. I joined as the entire marketing department and built the function from nothing, then built the AI function that grew out of it. Owning both is why the AI got pointed at work the company was already paying for. That is the purpose layer, and skipping it is how a pilot stays a pilot.

• Lead the company AI division, a function that did not exist until I created the need for it. Four people, plus a weekly company-wide AI standup. The standup is the boring part, and it is the reason the system stays on people’s calendars instead of in a folder nobody opens.
• Designed and built the internal company brain solo, starting June 2025. Now used daily by 100+ people, has produced 1,000+ pieces of collateral, and I have personally onboarded and trained 20+ people on it. The 5,289 files inside it hold the company's own decisions, and that is the part no vendor can sell you.
• Architected the first modern marketing function on a $600K budget, contributing to roughly 25% year-over-year revenue growth.
• Built onboarding ecosystems and pricing structures supporting $10M+ in DSO revenue activation with two national partners.
• Directed a full rebrand across 16+ manufacturing labs: website, visual identity, and messaging.

VP of Sales & Marketing

LOVE Restaurant Group

Feb 2023 to Mar 2025

Hired as Marketing and Communications Manager, promoted to Director inside seven months as the early work started moving numbers, then to VP.

• Oversaw a $32M portfolio across multiple markets at 15% year-over-year growth.
• Built a B2B catering engine that added $3.5M in new revenue.
• Managed a $1.12M marketing budget. The PPC strategy produced a 25% lift in online sales at 4:1 ROAS.
• Led a six-person field marketing team, driving 20% revenue growth and roughly 70% retention in key accounts.
• Co-authored a growth strategy that modeled marketing adoption like viral transmission, using AI tooling to design campaigns that spread predictably across markets.
• Built the operating systems under the numbers: a self-built predictive sales dashboard across ten locations, and an AI pricing engine with humans in the loop making real menu decisions.
• Implemented the CRM end to end on HubSpot: migration, integrations, pipelines, automation workflows, and SOPs, personally training 20+ people in an organization of 1,500+ employees.

Marketing & Communications Manager

BayCare Health System, Morton Plant Mease Health Care Foundation

Jun 2021 to Oct 2022

Fundraising for not-for-profit hospitals, where every campaign funded a real project rather than a metric.

• Co-managed a $2.5M marketing budget.
• Led multi-channel donor campaigns contributing to a record $16M fundraising year.
• Delivered a 25% increase in engagement and supported major gift proposals for capital projects and specialized patient programs.

Marketing Specialist

Checkpoint Technologies

Mar 2020 to Jun 2021

Enterprise B2B for a quality assurance and testing provider, selling into technical buyers where credibility mattered more than creative.

• Reduced cost per lead 15% while increasing qualified leads 30%.
• Built inbound funnels around white papers, webinars and technical content, lifting brand visibility roughly 40%.
• Helped secure eight new enterprise clients.