A brand system AI can actually follow
One connected design language, from voice and visual standards to reusable collateral. Built to make consistency repeatable.
20 collateral treatments
THE PORTFOLIO
Marketing
The strategy, brand, and operating work behind measurable business results.
25 projectsExplore. Inspect. Try it.
Bring the marketing capability in-house
A company brain, brand system, and operating workflows that let the client take ownership of the work.
$1,000+ monthly agency costs eliminated
Useful tools, without the subscription
A collection of free tools for the everyday jobs of building, checking, and working with a brand.
22 free tools
One system. A whole partner network.
A coordinated family of partner sites, with shared structure and room for each partner’s identity.
14 partner microsites
Build a revenue channel from the ground up
A B2B catering program supported by sales processes, account development, and the systems needed to keep it running.
$3.5M in new B2B catering revenue
Build the marketing function, then scale it
A centralized marketing function and a coordinated rebrand across a manufacturing network, alongside the development of its AI function.
16+ labs under one brand system
Marketing strategy through disruption
A longer-form marketing strategy paper, available to read and download from the resource library.
Full paper available
Philanthropy communications
Reports donors actually read, for a hospital foundation.
A record $16M fundraising year, a 25% lift in donor engagement, $1M+ raised at events
B2B demand generation for a software testing firm
Technically credible marketing for engineers who distrust marketing.
25% better lead conversion, 30% more qualified leads
Welcome flyers
A two-page welcome kit for every new account, co-branded in minutes.
co-branded welcome kits for 11 partner accounts
One-pagers, trifolds & catalogs
From a single product record to a one-pager, a trifold, and a full catalog.
a 19-page product catalog rebuilt from an outdated PDF
Onboarding guides
A "what we need from you" guide that customers actually follow.
27 guide files from one partner-neutral master
Social kits & platform graphics
One campaign line, six platform-sized frames, captions included.
eight or more platform formats generated from one campaign brief
Launch communications pack
Everything a launch needs to say, in one file, in one voice.
Built for a real launch that stays confidential until it ships
Email templates, sequences & webinar kits
A HubSpot-ready template, a five-email sequence, and a webinar in one folder.
webinar kits with registration page
Direct mail
A postcard and a letter, mail-merged, QR-tracked, and print-specified.
a two-touch tracked campaign
Decks that come out on brand
Thirty layouts, light and dark, native charts, and a render check that looks at every slide.
30 layouts in light and dark against a 60-slide master, with 12 decks approved in one company system
The executive summary
Two pages an operator can read in four minutes, with the decisions pulled to the front.
7 executive summaries generated from the same skill in one company system
One brief, a whole campaign kit
Flyer, terms, email, social, landing section, and checklist, all generated from the same brief.
campaign kits for promotions, first-order offers, and rebates in both company systems
The launch operating system
A tracker with gates, a day-one playbook, a media plan, and the retention engine that runs afterwards.
a 191-item launch tracker with a day-one playbook, a media plan, and a retention engine, built for a launch that stays confidential until it ships
Audience, tone, and channel
Pick who you are writing to, in what tone, on what channel, and see the rules that decide the words.
an audience, tone, and channel rule matrix in both company systems
Dashboards an operator opens
Revenue, executive and pipeline views computed in the browser from one data file.
revenue and executive dashboards, plus a predictive sales dashboard built at a prior role
The record decides what you may say
A customer record is context, not decoration, and it can veto a message.
a CRM used as context for generated messages, plus a partner dashboard stopped at its feasibility gate before any code was written
What we do not know
Competitor dossiers with a confidence on every claim, and a gaps file the system will not guess around.
competitive dossiers, domain research, and known-gaps and roadmap files in both company systems
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