A software testing firm sold to enterprise engineering teams who distrust promotional language, so the marketing had to earn technical credibility first.
MY ROLE & CONTRIBUTION
What I built.
As Marketing Specialist I ran demand generation for Checkpoint’s testing services: the offerings guide, social and infographic content that explained testing methods plainly, thought leadership around a risk-based test planning method, LinkedIn and email campaigns for the firm’s training courses, and lead automation tracked through the CRM and paid search.
25% better lead conversion, 30% more qualified leads
Reported in the career record for the Checkpoint role, alongside a 15% lower cost per lead.
A More Intuitive Test PlanSocial graphicAgile Mistakes to AvoidSocial graphicExpertsSocial graphicIntro to JIRA CourseSocial graphicJIRA Courses Social graphicMicro Focus LoadRunnerSocial graphicR.E.A.L.MSocial graphicUpdated Essentials of Software TestingSocial graphic
What you can inspect
The career record connects this work to the role and its dates. Every file here is the document as it was delivered, minus anything that names a private individual or a pay structure.
