Skip to content

COLLATERAL SYSTEM 07 / 12

Social kits & platform graphics

One campaign line, six platform-sized frames, captions included.

The headline is written once. The system sizes it for each platform, keeps text inside the safe zones, and writes the captions to match.

THE MECHANISM / SHOW THE SHAPE, NOT THE SOURCE

How it is made.

What a skill is
  1. 01Ask

    Give the campaign line and the platforms.

  2. 02Recipe

    The social design system holds each platform size, safe zone, and type scale.

  3. 03Assemble

    Each frame is generated at exact pixel size with the same headline, mark, and one accent.

  4. 04Check

    Text bounds are measured against the safe zone per platform. A story frame with text under the UI chrome fails.

  5. 05Ship

    PNG per platform, a kit overview, and a captions file.

WHAT IT READS

  • Campaign line and support line
  • Platform size list
  • Safe-zone rules
  • Brand tokens

WHAT IT CHECKS BEFORE IT SHIPS

  • Every frame is exactly its platform size
  • Text stays inside the safe zone
  • One accent per frame
  • Captions carry the same claim as the frame
In production: eight or more platform formats generated from one campaign brief.

Counts only. Client and partner names, source files, and internal wording stay private. Every example on this page was regenerated for the fictional company rather than de-branded from client work.