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Portfolio/Collateral

COLLATERAL SYSTEM 12 / 12

Direct mail

A postcard and a letter, mail-merged, QR-tracked, and print-specified.

Each recipient gets a unique code on a QR and a short URL. The postcard carries bleed and safe-area guides, the letter is a real letterhead, and the tracking plan is written in plain English.

THE OUTPUT / GENERATED FOR APEX INSTRUMENTS

What it makes.

A 6 x 9 postcard front and back, a merge letter, the sample list, the QR, and the tracking plan.

Campaign sheet, first page
Campaign sheetPrint · letter · 1 pageOpen the HTML ↗PDF
Postcard, 6 x 9 with bleed (front and back), first page
Postcard, 6 x 9 with bleed (front and back)Print · 6 × 9 · 2 pagesOpen the HTML ↗PDF
Merge letter from the account manager, first page
Merge letter from the account managerPrint · letter · 1 pageOpen the HTML ↗PDF
CSV
Sample merge file, 6 recipientsDataOpen the file ↗
MD
Tracking planDataOpen the file ↗
SVG
QR artworkDataOpen the file ↗

Apex Instruments, Northlight Group, and every name, price, and contact in these files are fictional demo data. The real versions of this system run inside client systems and are not shown.

THE MECHANISM / SHOW THE SHAPE, NOT THE SOURCE

How it is made.

What a skill is
  1. 01Ask

    Give the offer, the list, and the send date.

  2. 02Recipe

    The mail skill fixes the two touches, the postal placement rules, and the tracking plan.

  3. 03Assemble

    Postcard and letter are generated with merge fields, the QR points at a redirect that logs the code.

  4. 04Check

    Bleed and safe-area guides are drawn and measured. Every merge field in the pieces exists in the list.

  5. 05Ship

    Print-ready PDFs, the merge sample, the QR, and the tracking plan.

WHAT IT READS

  • Recipient list (merge fields)
  • Offer and deadline
  • Tracking redirect
  • Print specs (bleed, safe area, indicia)

WHAT IT CHECKS BEFORE IT SHIPS

  • Bleed 0.125 in on every edge
  • Every merge field exists in the list
  • Unique code per recipient
  • Address block in the postal zone
In production: a two-touch tracked campaign, postcard and letter, merged at print resolution. Few AI setups have mailed anything.

Counts only. Client and partner names, source files, and internal wording stay private. Every example on this page was regenerated for the fictional company rather than de-branded from client work.

See the shelf in the demo ↗The brand system behind it