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A manufacturing network

One marketing function for a distributed business

A network of manufacturing labs needed a shared marketing function, consistent brand standards, and systems that could support the business as it grew.

BRAND / A SHARED FOUNDATION 03 / 06 Build the marketing function, then scale it. $600K MARKETING BUDGET MANAGED ≈25% YEAR OVER YEAR PRIOR YEAR NEXT YEAR 16+ LABS · ONE BRAND SYSTEM SPECTRUM KILLIAN

MY ROLE & CONTRIBUTION

What I built.

I joined as the sole marketer, built the first centralized marketing function, managed a $600K budget, and led the rebrand across 16+ manufacturing labs. The AI function grew from work the business already needed.

16+ labs rebranded

The role record reports roughly 25% year-over-year revenue growth during the period of budget management. The business result is not presented as the effect of one campaign.

What you can inspect

The career record connects the work to the role and dates. The portfolio contains related public examples; internal business records remain private.

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