{
  "generated": "2026-09-09",
  "campaign": "Trade up to Meridian Pro",
  "brief": "data/brief.json",
  "window": "November 3 to December 19, 2026",
  "method": "Every piece is read as rendered text, tags and attributes removed, whitespace collapsed. A fact passes only when the exact string from the brief is present in that text, so a piece that paraphrases the offer fails even though it reads fine.",
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    "facts": 10,
    "factChecks": 50,
    "factChecksPassed": 50,
    "factOccurrences": 92,
    "forbiddenClaims": 15,
    "forbiddenHits": 0,
    "trackingChecks": 6,
    "piecesPassing": 6
  },
  "verdict": "consistent",
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        "terms.html",
        "email.html",
        "social.html",
        "landing-section.html",
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      ],
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      ],
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      "pass": true,
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        {
          "file": "flyer.html",
          "label": "Counter flyer",
          "required": true,
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          "pass": true,
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            }
          ]
        },
        {
          "file": "terms.html",
          "label": "Terms card",
          "required": true,
          "count": 1,
          "pass": true,
          "occurrences": [
            {
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              "after": " Offer starts November 3, 2026 Offer ends December 19, 202\u2026"
            }
          ]
        },
        {
          "file": "email.html",
          "label": "Promotional email",
          "required": true,
          "count": 1,
          "pass": true,
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            {
              "before": "\u202619, 2026 Trade up to Meridian Pro Hello {{first_name}}, ",
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              "after": " Our records show {{account_name}} is running {{bench_coun\u2026"
            }
          ]
        },
        {
          "file": "social.html",
          "label": "Social frame",
          "required": true,
          "count": 1,
          "pass": true,
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            }
          ]
        },
        {
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          "label": "Landing page section",
          "required": true,
          "count": 1,
          "pass": true,
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            }
          ]
        },
        {
          "file": "checklist.html",
          "label": "Launch checklist",
          "required": true,
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          "pass": true,
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            }
          ]
        }
      ]
    },
    {
      "id": "date-start",
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      "value": "November 3, 2026",
      "why": "A piece that omits the start date makes early orders somebody's judgement call.",
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        "flyer.html",
        "terms.html",
        "email.html",
        "social.html",
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      ],
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        "checklist.html"
      ],
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      "missingFrom": [],
      "pass": true,
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          "label": "Counter flyer",
          "required": true,
          "count": 1,
          "pass": true,
          "occurrences": [
            {
              "before": "\u2026Apex Instruments Counter flyer \u00b7 1 of 1 Offer window ",
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          ]
        },
        {
          "file": "terms.html",
          "label": "Terms card",
          "required": true,
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          "pass": true,
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              "after": " or after December 19, 2026 do not qualify, including orde\u2026"
            }
          ]
        },
        {
          "file": "email.html",
          "label": "Promotional email",
          "required": true,
          "count": 2,
          "pass": true,
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              "after": " to December 19, 2026 Trade up to Meridian Pro Hello {{fir\u2026"
            }
          ]
        },
        {
          "file": "social.html",
          "label": "Social frame",
          "required": true,
          "count": 1,
          "pass": true,
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            {
              "before": "\u2026to Meridian Pro: social frame 1080x1080 Apex Instruments ",
              "match": "November 3, 2026",
              "after": " to December 19, 2026 Trade-in offer Trade up to Meridian \u2026"
            }
          ]
        },
        {
          "file": "landing-section.html",
          "label": "Landing page section",
          "required": true,
          "count": 1,
          "pass": true,
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            {
              "before": "\u2026Service Contact Meridian Pro / current offer Offer, ",
              "match": "November 3, 2026",
              "after": " to December 19, 2026 Trade up to Meridian Pro . Trade in \u2026"
            }
          ]
        },
        {
          "file": "checklist.html",
          "label": "Launch checklist",
          "required": true,
          "count": 1,
          "pass": true,
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              "match": "November 3, 2026",
              "after": " Offer ends December 19, 2026 Kit owner Sami Torres Campai\u2026"
            }
          ]
        }
      ]
    },
    {
      "id": "date-end",
      "label": "End date",
      "value": "December 19, 2026",
      "why": "The last day is the one people argue about. It is printed in full on every piece.",
      "source": "dates.end",
      "requiredIn": [
        "flyer.html",
        "terms.html",
        "email.html",
        "social.html",
        "landing-section.html",
        "checklist.html"
      ],
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        "email.html",
        "social.html",
        "landing-section.html",
        "checklist.html"
      ],
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      "pass": true,
      "pieces": [
        {
          "file": "flyer.html",
          "label": "Counter flyer",
          "required": true,
          "count": 2,
          "pass": true,
          "occurrences": [
            {
              "before": "\u2026Counter flyer \u00b7 1 of 1 Offer window November 3, 2026 to ",
              "match": "December 19, 2026",
              "after": " Trade up to Meridian Pro. Trade in a Meridian Bench and t\u2026"
            },
            {
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              "match": "December 19, 2026",
              "after": ". Trade-in must be a working Meridian Bench owned by the b\u2026"
            }
          ]
        },
        {
          "file": "terms.html",
          "label": "Terms card",
          "required": true,
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          "pass": true,
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            {
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              "after": " do not qualify, including orders quoted inside the window\u2026"
            },
            {
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              "after": ". Trade-in must be a working Meridian Bench owned by the b\u2026"
            }
          ]
        },
        {
          "file": "email.html",
          "label": "Promotional email",
          "required": true,
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          "pass": true,
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              "after": ". Apex Instruments TRADEUP26 November 3, 2026 to December \u2026"
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            {
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              "match": "December 19, 2026",
              "after": " Trade up to Meridian Pro Hello {{first_name}}, Trade in a\u2026"
            },
            {
              "before": "\u2026Operations calls before anything is charged. Offer ends ",
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              "after": ". Trade-in must be a working Meridian Bench owned by the b\u2026"
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          ]
        },
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          "label": "Social frame",
          "required": true,
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            },
            {
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              "after": ". Trade-in must be a working Meridian Bench owned by the b\u2026"
            }
          ]
        },
        {
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            }
          ]
        },
        {
          "file": "checklist.html",
          "label": "Launch checklist",
          "required": true,
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            },
            {
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              "match": "December 19, 2026",
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            },
            {
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              "after": ". Trade-in must be a working Meridian Bench owned by the b\u2026"
            }
          ]
        }
      ]
    },
    {
      "id": "tracking-code",
      "label": "Campaign code",
      "value": "TRADEUP26",
      "why": "One code on every piece is what makes the result attributable at the end.",
      "source": "tracking.code",
      "requiredIn": [
        "flyer.html",
        "terms.html",
        "email.html",
        "social.html",
        "landing-section.html",
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      ],
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      ],
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      "pass": true,
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            },
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          ]
        },
        {
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          "label": "Terms card",
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            {
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              "match": "TRADEUP26",
              "after": "-TC"
            }
          ]
        },
        {
          "file": "email.html",
          "label": "Promotional email",
          "required": true,
          "count": 3,
          "pass": true,
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            },
            {
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            },
            {
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            }
          ]
        },
        {
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          "label": "Social frame",
          "required": true,
          "count": 3,
          "pass": true,
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              "match": "TRADEUP26",
              "after": " apexinstruments.example Offer ends December 19, 2026. Tra\u2026"
            },
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              "match": "TRADEUP26",
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            },
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              "match": "TRADEUP26",
              "after": "-SO"
            }
          ]
        },
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              "after": "-LP (555) 010-0100 What comes with a Meridian Pro Specific\u2026"
            }
          ]
        },
        {
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          "label": "Launch checklist",
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            },
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            },
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            },
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            }
          ]
        }
      ]
    },
    {
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      "why": "The number the whole campaign turns on.",
      "source": "offer.credit",
      "requiredIn": [
        "flyer.html",
        "terms.html",
        "email.html",
        "social.html",
        "landing-section.html",
        "checklist.html"
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      ],
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      "pass": true,
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            },
            {
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              "after": " Applied on the order, not paid out You pay $6,450 Before \u2026"
            }
          ]
        },
        {
          "file": "terms.html",
          "label": "Terms card",
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          ]
        },
        {
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          "label": "Promotional email",
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            },
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              "after": " off a Meridian Pro, with three months of Atlas Care Plus \u2026"
            },
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            },
            {
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              "after": " You pay $6,450 3 months of Atlas Care Plus start on the d\u2026"
            }
          ]
        },
        {
          "file": "social.html",
          "label": "Social frame",
          "required": true,
          "count": 2,
          "pass": true,
          "occurrences": [
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              "after": " off a Meridian Pro, with three months of Atlas Care Plus \u2026"
            }
          ]
        },
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          "pass": true,
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            },
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            },
            {
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              "match": "$1,450",
              "after": " 3 months of Atlas Care Plus are included, then it is $149\u2026"
            }
          ]
        },
        {
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          "label": "Launch checklist",
          "required": true,
          "count": 2,
          "pass": true,
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