My Projects
Everything, one line each.
Seven years of work in a single scroll, grouped by era. From marketing leadership to AI systems the through-line is the same: find the bottleneck, build the system, train the people, prove the number.
Two ways to read the work
This page is the breadth. A sentence per project, grouped by era, nothing told twice. Read it if you want to know how much ground I have covered and when.
Case studies is the depth. Four builds written out as problem, build and outcome with the sourced numbers, plus the two growth stories underneath them. Read that if you want to know how I work rather than how much I have done. Where a project below is told in full elsewhere, its card says so and takes you there instead of repeating it.
2025 to now · 7 entries
The systems era.
AI SYSTEMSThe company brain programFour governed AI systems in production for four businesses. Each one is a Company OS, built around a brain that holds that business's own decisions. The first is used daily by 100+ people.Read the case study →
CLIENT BUILDHomeowner InsightsA Florida reserve-study firm given a brand, a site and a company brain, so it could stop paying an agency for work it was already doing itself.Read the case study →
CO-FOUNDEDGreenRoomCo-founded a booking platform for touring comedians: a 137-venue directory, a free outreach CRM, and a world map with no external dependencies.Read the case study →
FOUNDEDFreeBrandTools.comFounded and run: 22 free branded business tools. No signup, no backend, nothing leaves the browser.Read the case study →
WEB · BRANDThe partner microsite systemFourteen co-branded partner pages cut from one master architecture, each with its own onboarding flow, catalogs and support surfaces. The next partner is a configuration, not a build.See them listed →
BRAND SYSTEMSBrand OS rebrandsComplete brand systems for four companies, written as token systems an AI can obey, so the tenth deliverable still looks like the first and nobody re-checks the color before sending it. 16+ manufacturing labs rebranded under one of them.Browse the systems →
CLIENT BUILDLegacy Steel WorksA site for a custom welding and fabrication shop, pointed entirely at getting a quote request. Family work, said plainly.Read the build →
2023 to 2025 · 9 entries
The hospitality years.
LEADERSHIPThe $32M portfolioVP of Sales and Marketing across a Slim Chickens portfolio grown 15% YoY, on a $1.12M budget with a six-person field team.See the role →
FRAMEWORKThe Viral VectorThe growth framework I co-authored, which modeled marketing adoption like viral transmission. The first time I used AI to design the strategy rather than the assets.Read the case study →
REVENUECater 4 MoreThe B2B catering program that built $3.5M in new revenue, backed by a direct-sales and grassroots playbook.
AI · EARLYThe AI pricing engineHuman-in-the-loop AI menu pricing, before it was fashionable: elasticity analysis, competitor pricing, and iterative rounds of human validation feeding real menu decisions across a multi-market group.
DATAThe LRG Sales DashboardSelf-built automated weekly reporting across ten locations and a food truck: predictive labor models, multi-year comps, and stakeholder emails that sent themselves.
CRMThe HubSpot CRM implementationThe migration and everything on top of it: ZoomInfo and EZ Cater integrations, pipelines, automation workflows and SOPs, with 20+ people trained on a system serving 1,500+ employees.
GROWTHDigital that paid for itselfA 25% lift in online sales at 4:1 ROAS, with CRM and HubSpot integration underneath it.
SYSTEMSThe playbook libraryThe printed Local Store Marketing playbook guiding 1,500+ employees on trade-area analysis, sponsorships, fundraisers and catering outreach, plus the partnerships playbook and the fundraising and contest programs beside it: repeatable growth, written down.
CO-FOUNDEDProFreshional MarketingCo-founded the group’s subsidiary agency, built to serve the franchise network and outside partners.
2021 to 2022 · 2 entries
Healthcare fundraising.
FUNDRAISINGThe record yearCo-managed a $2.5M budget through a record $16M fundraising year, with a 25% increase in engagement.
COMMSThe donor communications programThe foundation’s flagship annual philanthropy report, the North Bay impact report, and monthly donor newsletters, carried across email, social and print with the event collateral system behind them.
2020 to 2021 · 2 entries
B2B software marketing.
DEMAND GENB2B demand generationCost per lead down 15%, qualified leads up 30%, brand visibility up roughly 40%, eight new enterprise clients.
PMMProduct marketingSoftware testing solutions positioned and launched, with JIRA and testing training campaigns behind them.
Earlier · 2 entries
Before the systems era.
WEB · BRANDLeixir Dental Group redesignContract work: website and branding redesign for a national dental lab network, before the systems era. It is grouped here rather than under a year because the dates are not on record, and this site does not invent one.See it listed →
BRANDThe brand creation portfolioFour complete brand identities built from scratch: a local-store marketing venture, a restaurant sub-brand, a dental lab group, and a healthcare foundation. The hand craft that the Brand OS systems later wrote down.
Ongoing · 3 entries
The work beside the work.
NONPROFITHide In Plain SightScholarship recipient turned board member and gala keynote. I co-designed the branding and ran digital marketing for a program that has awarded $700,000+ in scholarships, with a 92% success rate among its recipients.
FRAMEWORK · PDFPandemic marketing methodologyThe whitepaper: leveraging epidemiological principles for business growth, co-authored with Willian Smith at ProFreshional. A crisis playbook written when every playbook broke.Read the whitepaper →
EDUCATIONMasters of MarketingMS Marketing at USF, 3.93 GPA, capstone research report.
The Depth
Want the full story?
That is the range. If you would rather judge the work than count it, four of these are written out at full length: what was broken, what I built, what changed afterwards, and which number proves it. The AI builds above are one product, the Company OS, installed one company at a time.