Press Release — DRAFT

FOR RELEASE ON LAUNCH DAY · HELD UNTIL LAUNCH · DRAFT v3

Apex Instruments* Unveils Its New Brand

Portland, OR — {{launch_date}} — Apex Instruments*, the precision-manufacturing company founded in 1987, today unveiled {{new_brand}}, the single masterbrand uniting its products and its 40+ site service network under one name.

Customers keep the teams, products, and terms they chose. “Nothing about who you call on Monday changes,” said Dana Whitfield*, Chief Executive. {{ceo_quote_2 — pending Dana* review}}

Existing product lines carry the endorser line {{endorser_line — Q-02}} through the transition window. The company serves {{cleared_scale_claim — claims.md}} customers across the region.

About {{new_brand}}: {{boilerplate — approved cut, week 3}}

Media contact: {{contact — Q-06 owner}}

• Every slot must resolve before this leaves the building; the scanner blocks a send with any slot unresolved.
• The scale claim comes from claims.md or it comes out.
• The press list (Q-06) decides distribution; legal reviews the final cut at T-7.