The fact layer · people and org
Team & Escalation
DEMO DOCUMENT. Every company, person, number, and quote in this library is demo content — a placeholder showing the structure a real engagement fills in. Names marked * are not real people.
The circle
| Person | Role | In the brain |
|---|
| Dana Whitfield* | Chief Executive | Signs vision/mission (Q-17); final gate on launch copy |
| Avery Kellen* | Marketing lead | Approver; owns the brand sprint and comms cascade |
| Morgan Reyes* | Operations + pricing | Owns the pricing authority file; vendor letters |
| Jordan Vale* | Brain operator | Runs the library, the fleets, and the approval queue |
| Sami Torres* | Design engineering | Web + video; Brand OS consumer |
| Frankie Odell* | Brand design | Production logo set (Q-05); photography (Q-12) |
| Gale Hutton* | Sales lead | Rep talk tracks; account-team cascade |
| Marley Finch* | Customer success | Support inbox (Q-07); day-1 monitoring |
Escalation tiers
| Tier | What qualifies | Route | Window |
|---|
| 1 | Routine question, single customer | Account team | Same day |
| 2 | Churn signal, pricing dispute, press inquiry | Marley* → Avery* | 4 hours |
| 3 | Anything touching the transaction or legal | Avery* → Dana* + counsel | 1 hour |
Each person has a Work Zone folder under 05 Work Zone/. The brain routes drafts to the right approver automatically from this table.