The fact layer · launch
Day-1 Playbook
DEMO DOCUMENT. Every company, person, number, and quote in this library is demo content — a placeholder showing the structure a real engagement fills in. Names marked * are not real people.
The hour-by-hour for launch day. Every row has one owner. If a gate fails, the cascade holds — nothing downstream fires until the go/no-go clears it.
The gates before the day
| Gate | When | What must be true | Owner |
|---|
| T-7 · Executive sign-off | One week out | All launch copy approved; endorser line locked (Q-02) | Dana* |
| T-4 · Manager briefings | Four days out | Manager packet delivered; FAQ live internally | Avery* |
| Go / No-Go | Day before | Press list confirmed (Q-06); site staged; inboxes staffed (Q-07) | Leadership |
Launch day, hour by hour
| Time | What fires | Owner |
|---|
| 7:00 | Leadership huddle — final go confirmation | Dana* |
| 7:30 | All-staff announcement + manager huddles open | Avery* |
| 8:00 | Site briefings begin · press release crosses the wire | Comms |
| 8:30 | Web + announcement video live | Sami* |
| 9:00 | Customer emails send · account teams begin calls | Gale* |
| 10:00 | Vendor + partner letters | Morgan* |
| Midday | Social + forum monitoring; escalation matrix live | Marley* |
If something breaks
- Crisis scripts live beside this playbook — one per scenario, pre-approved.
- Escalation: account team → Marley* → Avery* → Dana*. Timestamps logged.
- No improvised statements. If the scripts don't cover it, the answer is "we'll come back to you" plus an escalation.