Brand · the explored directions

Direction 4 — Evergreen

DEMO DOCUMENT. Every company, person, number, and quote in this library is demo content — a placeholder showing the structure a real engagement fills in. Names marked * are not real people.

The lead direction. Four complete directions were built as working systems — same structure, different souls — and Evergreen won the review. The earlier drafts are kept for the record: First Draft, Deep Draft, and Gilt Draft.

The palette strip

Token	Value	Role
Midnight Green	`#00272C`	Primary · ground · ink
True North	`#FF6B1C`	Secondary · the needle
Paper White	`#FFFFFF`	Base · card · knockout
Landfall	`#09E85E`	Arrived · shipped · passing
Meridian	`#279AF1`	In progress · information
Surface Steel	`#245D63`	Material fallback · link · label

Six values, no seventh. The names and hexes this direction was first drawn in — Sea Glass, Copper, and the earlier Midnight Green and Paper White — are recorded in brand-sheet.md under “Retired in v3.0 — do not reference.” None of them is a current value.

Why it won

Own-able ground: the deep green reads distinct in a category full of blue.
One accent with real authority — orange survives on both dark and light.
Quiet metallics give the premium read without gold's costume-jewelry risk.

The full working system lives in the standalone Brand OS document. This page is the record of the choice.

Custom LLM Company Brain · demonstration library · generated for the LLM demo