PRODUCED BY /DRAFT · SAVED TO WORK ZONE → APPROVED VIA THE CHAIN

Dear {{recipient_name}},

Welcome to Apex Instruments*. By the time this letter reaches you, three things are already true: your account team is named, your terms are locked in writing, and your first-case review is on the calendar.

The ask I make of every new account is one phone call — fifteen minutes with Gale Hutton*, so the first case ships the way you want it, not the way we guessed.

Dana Whitfield*

CHIEF EXECUTIVE