The whole brain stands up in about two weeks for a new company. This is the dated plan this demo followed — the same shape every engagement follows, with the client's names and gates filled in.
| Day | Ships |
|---|---|
| 1 | Charter + kickoff distillation; the six-zone tree; the registers (questions, decisions, changelog, work log) |
| 2 | The constitution v1: load order, routing table, the ten hard rules, approval roster |
| 3 | Fact ingestion: source docs in, distilled, filed; authority files started (pricing, claims) |
| 4 | The voice trio (brand voice, approved phrases, banned phrases) + audiences and tones |
| 5 | The scanner: banned terms, leak tripwires, slot checks — wired into every handover |
| Day | Ships |
|---|---|
| 6 | Work Zone lifecycle: personal zones, five folders, position-is-status |
| 7 | Brand OS v0.x: tokens, surface law, marks, motion — PROPOSED until locked |
| 8 | Generation skills on gold-standard references; the prompt library |
| 9 | The agent team: checkers, makers, librarians, operators — staged on real gates |
| 10 | The QA fleet's first live run + the acceptance test; team walkthrough |
Beyond the standup: the collateral migration (≈1,200 files, batched one partner at a time, human-approved per batch) and the hub build run as their own tracked programs on the Plan calendar.