{
 "title": "The brand context bundle",
 "what": "One folder handed to an external AI design tool at the start of a job, so what comes back is on brand instead of nearly on brand. It is assembled by the system from the library, not gathered by hand, so it is never out of date.",
 "why": "An external tool knows nothing about the company. Everything it needs to get right has to be in the bundle, in a form it can read, and short enough that it is all actually used. Ten parts, about 4 MB, rebuilt on every job.",
 "bytes": 4180000,
 "parts": [
  {
   "id": "K-01",
   "part": "Palette, as a file and as a sentence",
   "contains": "Nine values with hex, name and role: navy, steel, orange, page, mist, ice, muted, line, white. Plus the rule that there is one orange accent per view and orange is never body text.",
   "why": "A tool given only hex values will use all nine equally and produce something that looks like a paint chart.",
   "withoutIt": "Correct colours, wrong proportions. Usually three accents and an orange paragraph."
  },
  {
   "id": "K-02",
   "part": "Type specification",
   "contains": "Two families with their weights, the size ramp for headings and body, the tracking on mono labels, and the line height at each size.",
   "why": "Type is where an off brand piece is spotted first, and a font name alone does not carry weight, size or spacing.",
   "withoutIt": "The right typeface set at the wrong weight and the wrong line height, which reads as a different brand."
  },
  {
   "id": "K-03",
   "part": "Logo pack with its rules",
   "contains": "Every approved lockup as SVG plus PNG at three sizes, the clear space rule, the minimum size for screen and print, and three never do rules written out.",
   "why": "The mark is the one element with no room for interpretation, and the rules are what stop it being stretched, recoloured, or set on a busy photograph.",
   "withoutIt": "A redrawn mark. Tools redraw logos when the file is not usable, and a redrawn mark is unusable."
  },
  {
   "id": "K-04",
   "part": "Three reference layouts",
   "contains": "Three approved pieces flattened to 1200px images, each with one line saying what it is and why it works.",
   "why": "Showing is shorter than describing. Three is enough to establish a pattern and few enough to be looked at.",
   "withoutIt": "Output that follows every rule and still does not look like the brand, because the rules do not describe the rhythm."
  },
  {
   "id": "K-05",
   "part": "Grid and safe area",
   "contains": "Margins, column count and gutter for each output size, the bleed for print, and the safe area for every social placement in use.",
   "why": "Most of the rework on external work is content sitting too close to an edge or getting cropped by a platform.",
   "withoutIt": "Work that has to be rebuilt rather than adjusted, because there is no margin to move into."
  },
  {
   "id": "K-06",
   "part": "Copy rules",
   "contains": "Sentence shape, the words the brand does not use, no em or en dashes, the phone format, the address, and how prices are written.",
   "why": "A design tool writes placeholder copy, and placeholder copy is usually kept.",
   "withoutIt": "Three exclamation marks and a price that does not match the price list."
  },
  {
   "id": "K-07",
   "part": "The subject brief",
   "contains": "What this specific piece is for, who reads it, the one message it has to carry, and the call to action.",
   "why": "Everything else in the bundle is about how it should look. This is the only part about what it is for.",
   "withoutIt": "A beautiful piece about nothing in particular."
  },
  {
   "id": "K-08",
   "part": "Naming and return format",
   "contains": "The file name pattern, the formats wanted, the resolutions, and whether layers are needed back.",
   "why": "A file that comes back as a flattened JPG at screen resolution cannot be printed, and asking again costs a day.",
   "withoutIt": "A second round trip on every job, for no design reason at all."
  },
  {
   "id": "K-09",
   "part": "Usage and licence note",
   "contains": "What the output may be used for, which sources in the bundle are licensed and for how long, and that nothing in the bundle may be retained or used to train.",
   "why": "The bundle contains approved brand assets. Handing them over without terms is the part that is hard to undo.",
   "withoutIt": "No claim to the work, and licensed material sitting on someone else’s system with no end date."
  },
  {
   "id": "K-10",
   "part": "The check that runs on return",
   "contains": "The same checklist the system runs on anything that comes back: palette, type, mark, clear space, safe area, copy rules, and whether every figure matches a source.",
   "why": "Sending the check with the brief turns it from a judgement into a specification. Most of the failures never happen.",
   "withoutIt": "A review conversation about taste instead of a list of things to fix."
  }
 ],
 "notIncluded": [
  {
   "item": "Customer names, account records, or anything from the CRM",
   "why": "The bundle leaves the company. Nothing that identifies a customer goes in it."
  },
  {
   "item": "Unapproved or in review assets",
   "why": "If it has not passed the check here it cannot be used there."
  },
  {
   "item": "The editable source files",
   "why": "Flattened references are enough to show the pattern, and the sources stay where they are owned."
  }
 ],
 "counts": {
  "parts": 10,
  "notIncluded": 3
 }
}