{
  "company": "Apex Instruments",
  "note": "Apex Instruments is fictional. Every figure in this file is demo data generated by make-data.mjs. No client data is present.",
  "currency": "USD",
  "asOf": "2026-09-30",
  "generatedBy": "systems/dashboards/make-data.mjs",
  "periodsAvailable": [
    6,
    12,
    24
  ],
  "catalogue": [
    {
      "id": "meridian-bench",
      "label": "Meridian Bench",
      "shortLabel": "Bench",
      "kind": "instrument",
      "unit": "instrument",
      "listPrice": 4850,
      "unitCost": 2570
    },
    {
      "id": "meridian-pro",
      "label": "Meridian Pro",
      "shortLabel": "Pro",
      "kind": "instrument",
      "unit": "instrument",
      "listPrice": 7900,
      "unitCost": 3980
    },
    {
      "id": "field-kit",
      "label": "Field Kit",
      "shortLabel": "Field Kit",
      "kind": "instrument",
      "unit": "kit",
      "listPrice": 1240,
      "unitCost": 830
    },
    {
      "id": "atlas-care",
      "label": "Atlas Care",
      "shortLabel": "Care",
      "kind": "plan",
      "unit": "plan month",
      "listPrice": 89,
      "unitCost": 24
    },
    {
      "id": "atlas-care-plus",
      "label": "Atlas Care Plus",
      "shortLabel": "Care Plus",
      "kind": "plan",
      "unit": "plan month",
      "listPrice": 149,
      "unitCost": 41
    },
    {
      "id": "calibration",
      "label": "Calibration",
      "shortLabel": "Calibration",
      "kind": "service",
      "unit": "calibration",
      "listPrice": 180,
      "unitCost": 96
    },
    {
      "id": "training",
      "label": "Training",
      "shortLabel": "Training",
      "kind": "service",
      "unit": "training day",
      "listPrice": 650,
      "unitCost": 300
    }
  ],
  "channels": [
    {
      "id": "direct",
      "label": "Direct"
    },
    {
      "id": "partner",
      "label": "Partner network"
    },
    {
      "id": "distributor",
      "label": "Distributor"
    }
  ],
  "months": [
    {
      "key": "2024-10",
      "year": 2024,
      "month": 10,
      "quarter": "2024Q4"
    },
    {
      "key": "2024-11",
      "year": 2024,
      "month": 11,
      "quarter": "2024Q4"
    },
    {
      "key": "2024-12",
      "year": 2024,
      "month": 12,
      "quarter": "2024Q4"
    },
    {
      "key": "2025-01",
      "year": 2025,
      "month": 1,
      "quarter": "2025Q1"
    },
    {
      "key": "2025-02",
      "year": 2025,
      "month": 2,
      "quarter": "2025Q1"
    },
    {
      "key": "2025-03",
      "year": 2025,
      "month": 3,
      "quarter": "2025Q1"
    },
    {
      "key": "2025-04",
      "year": 2025,
      "month": 4,
      "quarter": "2025Q2"
    },
    {
      "key": "2025-05",
      "year": 2025,
      "month": 5,
      "quarter": "2025Q2"
    },
    {
      "key": "2025-06",
      "year": 2025,
      "month": 6,
      "quarter": "2025Q2"
    },
    {
      "key": "2025-07",
      "year": 2025,
      "month": 7,
      "quarter": "2025Q3"
    },
    {
      "key": "2025-08",
      "year": 2025,
      "month": 8,
      "quarter": "2025Q3"
    },
    {
      "key": "2025-09",
      "year": 2025,
      "month": 9,
      "quarter": "2025Q3"
    },
    {
      "key": "2025-10",
      "year": 2025,
      "month": 10,
      "quarter": "2025Q4"
    },
    {
      "key": "2025-11",
      "year": 2025,
      "month": 11,
      "quarter": "2025Q4"
    },
    {
      "key": "2025-12",
      "year": 2025,
      "month": 12,
      "quarter": "2025Q4"
    },
    {
      "key": "2026-01",
      "year": 2026,
      "month": 1,
      "quarter": "2026Q1"
    },
    {
      "key": "2026-02",
      "year": 2026,
      "month": 2,
      "quarter": "2026Q1"
    },
    {
      "key": "2026-03",
      "year": 2026,
      "month": 3,
      "quarter": "2026Q1"
    },
    {
      "key": "2026-04",
      "year": 2026,
      "month": 4,
      "quarter": "2026Q2"
    },
    {
      "key": "2026-05",
      "year": 2026,
      "month": 5,
      "quarter": "2026Q2"
    },
    {
      "key": "2026-06",
      "year": 2026,
      "month": 6,
      "quarter": "2026Q2"
    },
    {
      "key": "2026-07",
      "year": 2026,
      "month": 7,
      "quarter": "2026Q3"
    },
    {
      "key": "2026-08",
      "year": 2026,
      "month": 8,
      "quarter": "2026Q3"
    },
    {
      "key": "2026-09",
      "year": 2026,
      "month": 9,
      "quarter": "2026Q3"
    }
  ],
  "discountRates": {
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      "direct": 0.04,
      "partner": 0.13,
      "distributor": 0.25
    },
    "meridian-pro": {
      "direct": 0.05,
      "partner": 0.14,
      "distributor": 0.26
    },
    "field-kit": {
      "direct": 0.03,
      "partner": 0.12,
      "distributor": 0.24
    },
    "atlas-care": {
      "direct": 0.02,
      "partner": 0.09,
      "distributor": 0.16
    },
    "atlas-care-plus": {
      "direct": 0.02,
      "partner": 0.09,
      "distributor": 0.16
    },
    "calibration": {
      "direct": 0.01,
      "partner": 0.07,
      "distributor": 0.12
    },
    "training": {
      "direct": 0.01,
      "partner": 0.06,
      "distributor": 0.1
    }
  },
  "identities": [
    "gross = units multiplied by the list price of the line",
    "discount = gross multiplied by the published rate for the line and channel",
    "net = gross less discount",
    "cost = units multiplied by the unit cost of the line",
    "margin = (net less cost) divided by net"
  ],
  "events": [
    {
      "date": "2026-01-06",
      "quarter": "2026Q1",
      "label": "Partner network rollout",
      "detail": "A 40 site instrument refresh ran through the partner network across January, February and March 2026, with installation training and Atlas Care Plus attached to each site.",
      "lines": [
        "meridian-pro",
        "training",
        "atlas-care-plus"
      ],
      "channels": [
        "partner"
      ]
    },
    {
      "date": "2025-04-01",
      "quarter": "2025Q2",
      "label": "Meridian Pro replaces Bench at the top of the range",
      "detail": "Meridian Pro took over the upper half of the range from April 2025. Bench volume has fallen every quarter since.",
      "lines": [
        "meridian-pro",
        "meridian-bench"
      ],
      "channels": [
        "direct",
        "partner",
        "distributor"
      ]
    }
  ],
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    { "month": "2024-10", "line": "meridian-bench", "channel": "distributor", "units": 12, "gross": 58200, "discount": 14550, "net": 43650, "cost": 30840 },
    { "month": "2024-10", "line": "meridian-pro", "channel": "direct", "units": 12, "gross": 94800, "discount": 4740, "net": 90060, "cost": 47760 },
    { "month": "2024-10", "line": "meridian-pro", "channel": "partner", "units": 7, "gross": 55300, "discount": 7742, "net": 47558, "cost": 27860 },
    { "month": "2024-10", "line": "meridian-pro", "channel": "distributor", "units": 3, "gross": 23700, "discount": 6162, "net": 17538, "cost": 11940 },
    { "month": "2024-10", "line": "field-kit", "channel": "direct", "units": 20, "gross": 24800, "discount": 744, "net": 24056, "cost": 16600 },
    { "month": "2024-10", "line": "field-kit", "channel": "partner", "units": 22, "gross": 27280, "discount": 3273.6, "net": 24006.4, "cost": 18260 },
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    { "month": "2024-11", "line": "atlas-care", "channel": "partner", "units": 414, "gross": 36846, "discount": 3316.14, "net": 33529.86, "cost": 9936 },
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    { "month": "2024-11", "line": "atlas-care-plus", "channel": "partner", "units": 117, "gross": 17433, "discount": 1568.97, "net": 15864.03, "cost": 4797 },
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    { "month": "2024-11", "line": "calibration", "channel": "direct", "units": 151, "gross": 27180, "discount": 271.8, "net": 26908.2, "cost": 14496 },
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    { "month": "2024-12", "line": "field-kit", "channel": "partner", "units": 25, "gross": 31000, "discount": 3720, "net": 27280, "cost": 20750 },
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    { "month": "2024-12", "line": "training", "channel": "distributor", "units": 2, "gross": 1300, "discount": 130, "net": 1170, "cost": 600 },
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    { "month": "2025-01", "line": "meridian-bench", "channel": "partner", "units": 13, "gross": 63050, "discount": 8196.5, "net": 54853.5, "cost": 33410 },
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    { "month": "2025-02", "line": "meridian-bench", "channel": "direct", "units": 16, "gross": 77600, "discount": 3104, "net": 74496, "cost": 41120 },
    { "month": "2025-02", "line": "meridian-bench", "channel": "partner", "units": 13, "gross": 63050, "discount": 8196.5, "net": 54853.5, "cost": 33410 },
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}