# Atlas launch nurture sequence: full copy Five emails over four weeks, sent from Avery Kellen (Customer Success Lead) to one contact per active customer account. Each email uses `template.html`; only the hero band, body, and button change. Personalization tokens are HubSpot standard: `{{contact.firstname}}`, `{{company.name}}`, `{{owner.firstname}}`, `{{owner.phone}}`, `{{unsubscribe_link}}`. Global exits: unsubscribe, bounce, or the deal stage "Atlas enrolled" at any step. Suppress any contact with a support ticket opened in the last 48 hours. --- ## Email 1 of 5 · Day 0 · Monday, October 26, 2026 (T-7) **Subject:** A change to how we service your Meridian, coming November 2 **Preview:** Heads up before it is public. Nothing changes for you before January 31. **Hero band label:** Coming Monday, November 2 **Hero headline:** We are changing how service works. You will hear it here first. **Button:** Read the two-minute version → apexinstruments.example/atlas/overview **Exit rule:** A reply, or a click on "talk to my account manager," ends the sequence and opens a task for the contact owner. Hi {{contact.firstname}}, A week from today we launch something we have been working on for most of this year, and I want you to hear about it before anyone else does. On Monday, November 2 we replace per-incident repair pricing with Apex Atlas, a family of monthly service plans for every Meridian instrument. Instead of a quote each time something needs attention, you pick a plan per instrument, and repairs, parts, and calibration are covered inside it. Two things I want to be clear about today: - Nothing changes for {{company.name}} before January 31, 2027. Your current pricing holds through that date. - {{owner.firstname}} will call you before then to match each instrument to a plan. That conversation takes about 15 minutes, and there is no paperwork until you say yes. Next Monday I will send the full details: the two plans, the two prices, and exactly what each covers. If you would rather talk to {{owner.firstname}} sooner, reply to this email and I will make the introduction. Avery Kellen Customer Success Lead · (555) 010-0104 --- ## Email 2 of 5 · Day 7 · Monday, November 2, 2026 (launch day) **Subject:** Apex Atlas is live. Here are the two plans. **Preview:** $89 or $149 a month per instrument. Repairs, parts, and calibration included. **Hero band label:** Launching Monday, November 2 **Hero headline:** One plan covers every Meridian instrument. **Button:** Compare the two plans → apexinstruments.example/atlas **Exit rule:** Deal stage "Atlas enrolled" ends the sequence and starts the onboarding sequence. Hi {{contact.firstname}}, Starting today, service for your Meridian instruments works differently. Instead of a quote for each repair, you pick a monthly plan per instrument, and repairs, parts, and calibration are covered inside it. **Atlas Care, $89 per month.** Repairs, parts, and one calibration per year. Standard 5-business-day turnaround. **Atlas Care Plus, $149 per month.** Everything in Care, plus 2-business-day priority turnaround, a loaner unit while yours is at the bench, and calibration every six months. Both plans are month to month and cover the Meridian Bench, Meridian Pro, and Meridian Field Kit. You can mix plans across your instruments. **Nothing changes for {{company.name}} before January 31, 2027.** Your current pricing holds through that date, and {{owner.firstname}} will call to match each instrument to a plan before then. Hardware prices are not changing. Your account manager is not changing. If you have a question before the call, reply to this email and it comes straight to me. Avery Kellen Customer Success Lead · (555) 010-0104 --- ## Email 3 of 5 · Day 14 · Monday, November 9, 2026 (T+7) **Subject:** Which plan fits how hard you run the instrument? **Preview:** A short guide to choosing, plus the webinar recording. **Hero band label:** Choosing a plan **Hero headline:** Three questions, and the answer is usually obvious. **Button:** Watch the 45-minute recording → apexinstruments.example/atlas/webinar **Exit rule:** Booking a plan call through the calendar link ends the sequence. Hi {{contact.firstname}}, When {{owner.firstname}} sits down with a customer to pick a plan, the conversation comes down to three questions. Here they are, so you can answer them before the call, or instead of it. **1. How many days a week does the instrument run?** Daily use means more wear and less room for a slow repair. That points to Atlas Care Plus and its 2-business-day priority lane. Two or three days a week, and the standard 5-business-day turnaround on Atlas Care is usually fine. **2. What happens on the day it is at the bench?** If the answer is "work stops," you want the loaner unit that comes with Care Plus. If you have a second instrument or a slow week to absorb it, Care covers you. **3. When was the last calibration?** Care includes one calibration a year; Care Plus includes one every six months. If you are already calibrating twice a year at $180 each, Care Plus pays for most of itself before a single repair. Last Thursday we walked through all of this in a 45-minute webinar with Morgan Reyes from our service bench. The recording is posted, and the questions from the audience start at the 28-minute mark. If you would rather just talk it through, {{owner.firstname}}'s calendar is at apexinstruments.example/book/{{owner.firstname}}. Avery Kellen Customer Success Lead · (555) 010-0104 --- ## Email 4 of 5 · Day 21 · Monday, November 16, 2026 (T+14) **Subject:** What a year of service looks like on Atlas **Preview:** One Meridian Pro, twelve months, no repair invoices. **Hero band label:** A worked example **Hero headline:** Twelve months on Atlas Care Plus, line by line. **Button:** Ask for your own comparison → apexinstruments.example/atlas/compare **Exit rule:** Form submission "send me my comparison" ends the sequence and assigns a task to the contact owner, due in two business days. Hi {{contact.firstname}}, The clearest way I have found to explain Atlas is to walk through a year. This is a typical year for a Meridian Pro that runs five days a week, on Atlas Care Plus at $149 per month. **January.** Scheduled calibration. Included. On its own, $180. **March.** Drive assembly fails on a Tuesday. Loaner ships that afternoon, arrives Wednesday. Repair returns in 2 business days. Included. **July.** Second calibration. Included. On its own, $180. **September.** Worn stage bearing replaced during a routine check. Parts and labor included. **October through December.** Nothing happens, which is the point. Total for the year: $1,788, paid monthly, known in advance. Two calibrations alone would have been $360 on a per-incident basis, and the two repairs would have been quoted separately with no loaner. Your year will look different, and the honest comparison uses your own service history. Reply with "send me my comparison," or use the button below, and {{owner.firstname}} will put your last 24 months next to both plans, with real numbers, within two business days. Avery Kellen Customer Success Lead · (555) 010-0104 --- ## Email 5 of 5 · Day 28 · Monday, November 23, 2026 (T+21) **Subject:** January 31 is the date. Here is what happens if you do nothing. **Preview:** A plain answer, no pressure, and one last offer to walk through it. **Hero band label:** One date to know **Hero headline:** January 31, 2027. Here is what it means. **Button:** Pick a 15-minute slot → apexinstruments.example/book/{{owner.firstname}} **Exit rule:** Sequence ends here for everyone. Non-responders go to the account manager's call list on Monday, November 30. Hi {{contact.firstname}}, This is the last email in this series, so I want to answer the question people ask most: what happens if I do not pick a plan? Through January 31, 2027, nothing. Your current per-incident pricing stays exactly as it is. After January 31, any new service request for an instrument without a plan is quoted as Atlas Care at $89 per month. Nothing is charged until you approve it. You can choose Care Plus, or stay on Care, at that point or any time after. Plans are month to month. That is the whole answer. There is no penalty, no deadline pressure, and no version of this where you are enrolled in something without saying yes. If you would like to settle it before the holidays, {{owner.firstname}} has 15-minute slots open through December. Pick one below, or call {{owner.phone}}. Thank you for reading these. It matters to us that you heard this from a person, not a price sheet. Avery Kellen Customer Success Lead · (555) 010-0104 Apex Instruments · 400 Meridian Way, Suite 200, Tampa, FL 33602