Sent from HubSpot to every active customer contact. Relationship first, the deadline last. One idea per email, one button per email.
Email kit · sequence map
Ready for HubSpotPreview: Heads up before it is public. Nothing changes for you before January 31.
Every customer hears the news from us first, in plain terms, a week before launch. No selling.
Per-incident pricing is being replaced by two monthly plans; your pricing holds through January 31, 2027; your account manager will call.
Reply or click "talk to my account manager" ends the sequence and opens a task for the contact owner.
Preview: $89 or $149 a month per instrument. Repairs, parts, and calibration included.
Put the two plans and the two prices in front of every customer on launch morning. This is the email in template.html.
Atlas Care and Atlas Care Plus side by side, what each covers, and the one thing that is not changing: your current pricing until January 31.
Enrollment in either plan (deal stage "Atlas enrolled") ends the sequence and starts the onboarding sequence.
Preview: A short guide to choosing, plus the webinar recording.
Help the undecided choose. Give the three questions we ask on a plan call so they can answer them alone.
Daily use and no tolerance for downtime points to Care Plus; weekly use and a spare unit on the shelf points to Care. Recording of the November 5 webinar linked.
Booking a plan call through the calendar link ends the sequence. Contact moves to the account manager's follow-up queue.
Preview: One Meridian Pro, twelve months, no repair invoices.
Make the plan concrete with a worked example. Proof, not persuasion. Written as a short walk through a typical year.
Two repairs, two calibrations, and a loaner in March, all inside a Care Plus plan, with what each would have cost as a separate line.
Form submission "send me my comparison" ends the sequence and assigns a task to the contact owner, due in two business days.
Preview: A plain answer, no pressure, and one last offer to walk through it.
State the deadline once, honestly, and explain the default. The tone is a colleague, not a countdown.
After January 31 new service requests are quoted as Atlas Care unless you have chosen otherwise; nothing is charged without your sign-off; here is the calendar link one more time.
Sequence ends here for everyone. Non-responders are handed to the account manager as a call list on Monday, November 30.